BEATS BETWEEN TREES
This fresh techno festival took place in a green terrain near Rotterdam. Originally, the place is filled with tipi's and huts surrounded by water. A unique selling point and a good base for the branding.
Based on the terrain, the illustrations are a blend between the natural and electronical elements. Speakers, synthesizers, tipi's and wood are woven into mysterious creatures.
Having nature as theme, we developed a custom font made out of soil. Various logo's were cut out of wood and filled back with different types of sand. The end result is a strong and unique logo which blows away by the wind.
All the elements are brought back on the website and poster. The moving elements, funky shapes and colorful transformations make the website playful and hypes the user for the next edition.